The power of purpose in branding

Sustainability is about building businesses and societies that can sustain themselves into the future with operating models that endure rather than burn out.

Not only is sustainability important to your business, but it also matters to consumers and potential employees. That is why building sustainability into your brand can potentially cut costs, attract talent and enable you to charge a premium for your products and services. It makes sound business sense for your operations and branding – and the rewards do not just materialise in some distant future.

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Written by Alistair McKay.

2017-12-04T18:38:48+00:00 May 18th, 2015|Sustainability|