Dion Chang is one of South Africa’s most respected trend analysts and takes the unique view of ‘trends as business strategy’. His trends analysis company – Flux Trends – specialises in understanding consumer mindsets and identifying unexpected business opportunities within shifting trends. Dion has 20 years of media experience. He has published three trend books, writes for various newspapers and magazines and contributes to radio talk shows. He also lectures on ‘trends as business strategy’ for executive and senior management at business schools such as UCT’s Graduate School of Business, GIBS and Duke CE. He specialises as a disruption management consultant and has a deep affiliation for youth trends and subcultures.